Honduras: Direct Marketing en E-commerce

From Handelswijzer Midden-Amerika van de Koninklijke Nederlandse Ambassade te Costa Rica

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Direct Marketing is een relatief nieuw concept in Honduras, dit is met name te wijten aan het feit dat de infrastructuur voor telecommunicatie en het bezorgen van post niet voldoende ontwikkeld is voor dit type marketing. Advertenties per post worden met name gedaan via creditcard maatschappijen.

Internet connectivity is rapidly developing. Most government agencies use web-based infrastructure to facilitate information and electronic processing of documents, promote investment, and improve general services to the public. An increasing number of private sector companies also use e-commerce. Several consumer trade sites and gateways market products and services via the internet, especially in grocery/foods, consumer household products, and tourism services. Among the most popular sites are: